Run Jose

content / viral hit / short film

Run Jose is a passion project that demanded to be told. The short film recounts Jose’s extraordinary journey from a child soldier, where he was abducted and forced to kill against his will, to his eventual redemption and freedom.

The emotive film received a massive outpouring of support – racking up hundreds of thousands of organic views online, awards, and millions of news impressions internationally.  A successful crowd funder allowed Jose to travel to Europe to share his story and experiences.

Our main intention with this piece was to spread its important message by reaching as many people as possible online. For this reason, we skipped entering the film festival circuits but ended up facilitating multiple requests for several awards and screenings worldwide.

Most notably, Run Jose won a Vimeo Staff Pick and the top spot on

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